Learning about our customers

Back in December I wrote about my realisation that we had not been spending enough time learning about our customers at Go Test It. Since then, I have been working hard to catch up in this area, and the last two months have been an incredible experience.

Although there’s still a long way to go, we have learnt a lot, and we are getting a much clearer idea of where we need to go in future. And I feel that I am developing another startup skill which will no doubt be valuable in future.

I will be writing about our customer discovery process and things we have learnt in a series of blog posts on the Go Test It blog. A slightly provocative teaser from my first post of the series:

A startup’s purpose is not to make money (at least not initially). Nor is its purpose to build a product (although it won’t go far without a product). No, the real reason why a startup exists is to learn about potential customers and to define a market.

 

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FASB issues proposal on Disclosures about Loss Contingencies Resources Global Professionals Finance & Accounting Blog Tuesday, July 20. 2010 FASB issues proposal on Disclosures about Loss Contingencies Earlier today the FASB issued a "revised" proposal requiring additional disclosures about loss contingencies. The original proposal was issued in June 2008 and received a significant amount of negative feedback. In particular, the requirements under the previous proposal might have required companies to disclose privileged information with respect to litigation concerns. The revised proposal softens some of those requirements - but does require more disclosures regarding contingencies. In particular, more contingencies that are considered "remote" would be required to be disclosed. The following summary of the proposal can be accessed here: