The popularity of mobile device use continues to escalate every month. As more and more individuals use their mobile to access the web, download apps and conduct research, the question I am wondering is how can an accounting marketer leverage this medium to achieve their strategic marketing goals. There are a few key examples of CPA firms using the medium successfully including Freed Maxick & Battaglia and other firms who are just now entering the space hoping to leverage its popularity.
Below is a video on the emergence of mobile devices and how they will shape the future of marketing and accounting marketing. After viewing this video, share your thoughts!
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